Spurrier Consulting recommends 62-room Sleep Inn

A feasibility study by Spurrier Consulting recommends a 62-room Sleep Inn & Suites (a Choice Hotels franchise) at the Exit 21 I64 interchange in the Alleghany Highlands.

“We have reviewed the lodging market in Low Moor which included the nearby communities of Covington and Clifton Forge. There is a lack of franchised hotels along this stretch of I64.”

The need for new lodging accommodations in the Alleghany Highlands is further confirmed by a 2017 assessment by VTKnowledgeWorks. This assessment concludes that there is currently a need for an additional 230 rooms of above average or better quality in the region.